Nine people on one floor.
Maashaven 41, Rotterdam. Since 2016.
Kade began as two people drawing type in a borrowed room. Today we take the top floor of an old rope factory on the Maashaven, with a photo studio downstairs and a canteen we share with a furniture maker.
How we work
Four rules we wrote down in 2019 and still keep. Clients hold us to them, which is the point of writing them down.
Same people, start to finish
The designer on your first call is the one who hands over the files. Nobody gets swapped in halfway.
One price, agreed up front
We quote per project and put it in writing. If the scope moves, we talk before the invoice does.
An update every Friday
A short written note at ten in the morning, with a link to the latest files.
Eight projects a year
When the year is full we stop taking work. The list for the next year opens in September.
The people
Four of nine. Five more on the floor.
Noor Verbeek
Founder, creative director
Started Kade in 2016 after nine years drawing type in Amsterdam.
Joris Lammers
Partner, strategy
Writes the brief before anyone opens a design file. Used to buy menswear for a department store.
Ines Duarte
Design lead
Runs identity and packaging. Grew up above her family’s print shop in Porto.
Sem Okafor
Developer, Framer
Builds every site we launch, then teaches the client’s team to run it.
Clients
Twelve of the fifty-one we have worked with
Maison Oro
Campaign, 2026
Blanc Studio
Campaign, 2026
Verre No. 4
Packaging, 2025
Ferro
Campaign, 2025
Studio Pelle
Web, 2024
Nachtvlinder
Identity, 2024
Atelier Dune
Identity, 2025
Hotel Maasoever
Web, 2026
Galerie Wit
Identity, 2024
Oostbar
Signage, 2024
Bakkerij Noord
Packaging, 2023
Studio Veld
Web, 2023
Hiring for March 2027
Junior designer, four days a week
Paid properly, with a senior next to you on every project. Send a PDF of up to ten pieces and one line about the piece you are proudest of.
Booking for March.
Write to us
Two project slots are open for spring 2027. Tell us what you are making, and Noor will reply within one working day with dates and a first estimate.
Kade is a brand and web studio in Rotterdam. Most of our clients are fashion labels in Europe, and a few are in Seoul.
Booking for March
Brand and web studio
Rotterdam, since 2016
