Brand and web studio
for fashion and culture.
We design identities and websites for fashion labels and the shops that sell them. Nine people in Rotterdam, since 2016.
80+
Launches
11
Awards
4.9
Client rating
Recent clients
Projects
(68)
All
Identity
Web
Campaign
Packaging
Showing 4 of 68 projects
(About the studio)
Maashaven 41, Rotterdam
Nine designers and developers in an old rope factory on the Maashaven. We take on eight projects a year, so every client gets the whole studio instead of a junior team.
Kade started in 2016 as a two-person type studio. Today we take a brand from first sketch to launch day, and the people on your first call are the people who do the work.
Services
(04)
Most projects start with an identity and end with a launch. You can come in at any point, and we will tell you on the first call if we are the wrong studio for it.
Can’t choose? Noor sorts it on a 20 minute call.
Process
Every project runs on the same four stages. You get a date for each one before we start, and a written update every Friday until launch.
Twelve weeks, first call to launch
Listen
Define
Design
Launch
01
Week 1
Week 1
Week 12
Listen
Two workshops with your team and a walk through your shop. We also look at every competitor you worry about.
You get
Brief, audit and a one-page plan
02
Weeks 2 to 3
Week 1
Week 12
Define
We write the idea down before we draw it, and you approve one direction in words.
You get
Positioning, naming, moodboards
03
Weeks 4 to 9
Week 1
Week 12
Design
Identity, campaign and site are designed side by side and reviewed with you every Friday at ten.
You get
Identity, templates, site in Framer
04
Weeks 10 to 12
Week 1
Week 12
Launch
We ship the site and brief your printers. Then we stay on call for the first month.
You get
Launch, handover, 30 days of support
(In numbers)
90%
of clients come back for a second project
12
weeks from first call to launch, on average
41
countries our clients sell in
8
projects a year, at most
(Showreel 2026)
Kade, the reel
Studio reel, 2026
4.9
★★★★★
Average from 38 client reviews
Nine in ten clients come back for a second project.
★★★★★
They rebuilt our campaign, our lookbook and our site in eleven weeks. We sold out of the cobalt suit by May.
Claire Moreau
Founder, Maison Oro
★★★★★
The only studio that asked what the bottle was for before drawing anything.
Luca Ferri
Director, Verre No. 4
★★★★★
We were quoted €34,000 and we paid €34,000. The book arrived the week they said it would.
Anne Holm
Owner, Blanc Studio
Team
Four of the nine. The other five are on the studio page.
Noor Verbeek
Founder, creative director
Joris Lammers
Partner, strategy
Ines Duarte
Design lead
Sem Okafor
Developer, Framer
Recognition
11 awards since 2019
2025
Dutch Design Awards, winner
Verre No. 4
2025
ADCN Lamp, silver
Maison Oro
2024
Awwwards, Site of the Day
Blanc Studio
2024
European Design Awards, gold
Nachtvlinder
2023
Type Directors Club, certificate
Studio Pelle
2023
Dutch Design Awards, nominee
Ferro
Fixed prices,
agreed up front.
Questions
The ones we hear on most first calls. Anything else, ask Noor directly.
How long does a project take?
Can we start with something small?
Do you work outside the Netherlands?
Who owns the work when we finish?
Can you shoot the photography too?
What happens after launch?
Booking for March.
Write to us
Two project slots are open for spring 2027. Tell us what you are making, and Noor will reply within one working day with dates and a first estimate.
Kade is a brand and web studio in Rotterdam. Most of our clients are fashion labels in Europe, and a few are in Seoul.
Booking for March
Brand and web studio
Rotterdam, since 2016
