Journal
Notes from the studio on how we work and what we would do differently. About one a month.
All
Process
Identity
Web
Campaign
Studio
Colour

Colour
How we picked Verre's yellow
Forty yellows on a shop window in Milan, and the one that survived a week of it.

Studio
Every client gets a printed proof
Screens flatter colour. Paper tells the truth, so we print before we sign anything off.

Web
Why our sites ship in six weeks
Six weeks, counted from the day the copy arrives. We write it with you in week one.

Identity
A sleeve system for a label with no budget
Nachtvlinder could not pay a designer for every record, so we gave them a system they run themselves.

Campaign
What we learned pasting 120 posters in Antwerp
Ferro wanted people in the shop. Posters with the address set large did the job.

Identity
What fits in a 60-page brand guide
The guide we hand over is short enough to read on a train. Here is what goes in and what we leave out.
Booking for March.
Write to us
Two project slots are open for spring 2027. Tell us what you are making, and Noor will reply within one working day with dates and a first estimate.
Kade is a brand and web studio in Rotterdam. Most of our clients are fashion labels in Europe, and a few are in Seoul.
Booking for March
Brand and web studio
Rotterdam, since 2016

