Journal
Process
2 min read
How we shoot a campaign in one day
One backdrop colour and a shot list that fits on a single page.
Noor Verbeek
Founder, creative director
Most of our campaigns are shot in a single day in the photo studio under our floor. One day forces every decision to be made before anyone picks up a camera, and it keeps the budget where the client can see it.
The week before
We build the set at half scale out of card first and test the light on it with a phone. Casting happens on Tuesday. By Friday the shot list is fixed at twelve frames, and every frame has a name and a crop for print and for phone.
The client signs the shot list, not a moodboard. A list is harder to misread.
On the day
We start at eight with the hardest frame, while everyone is fresh. Styling works from a rail next to the set, and Ines checks each frame on a calibrated screen before we move on.
If a frame takes longer than forty minutes, we move on and come back to it after lunch.
By six we are packing up, and the client goes home with a contact sheet. Retouching takes another week, and the first posters are usually up ten days after the shoot.
Booking for March.
Write to us
Two project slots are open for spring 2027. Tell us what you are making, and Noor will reply within one working day with dates and a first estimate.
Kade is a brand and web studio in Rotterdam. Most of our clients are fashion labels in Europe, and a few are in Seoul.
Booking for March
Brand and web studio
Rotterdam, since 2016
