Journal

Web

2 min read

Why our sites ship in six weeks

Six weeks, counted from the day the copy arrives. We write it with you in week one.

Planning wall with six columns of index cards and pinned web layouts
Portrait of Noor Verbeek, founder of Kade

Noor Verbeek

Founder, creative director

Six weeks is how long our website process takes when the copy arrives on time. It usually does, because we write it with you in week one.

What happens when

Week one is structure and words. We agree the pages, then write every headline and paragraph with you in a shared document.

Weeks two to four are design, reviewed every Friday. Weeks five and six are the Framer build and the CMS, followed by a training call.

Studio Pelle online shop homepage in a browser window

Why it holds

Most delays come from waiting for content. Writing the copy first takes the longest wait out of the schedule.

Studio Pelle launched in five weeks and one day, because their photos were ready before we started.

After launch, your team can publish without us the next morning. We stay on call for a month in case anything breaks.

Booking for March.

Two project slots are open for spring 2027. Tell us what you are making, and Noor will reply within one working day with dates and a first estimate.

Kade is a brand and web studio in Rotterdam. Most of our clients are fashion labels in Europe, and a few are in Seoul.

Booking for March

Brand and web studio

Rotterdam, since 2016

Kade

© 2026 Kade Studio

Studio hours: Monday to Thursday, 9 to 6

Portrait of Noor Verbeek, founder of Kade

Talk to Noor

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