Journal
Web
2 min read
Why our sites ship in six weeks
Six weeks, counted from the day the copy arrives. We write it with you in week one.


Noor Verbeek
Founder, creative director
Six weeks is how long our website process takes when the copy arrives on time. It usually does, because we write it with you in week one.
What happens when
Week one is structure and words. We agree the pages, then write every headline and paragraph with you in a shared document.
Weeks two to four are design, reviewed every Friday. Weeks five and six are the Framer build and the CMS, followed by a training call.

Why it holds
Most delays come from waiting for content. Writing the copy first takes the longest wait out of the schedule.
Studio Pelle launched in five weeks and one day, because their photos were ready before we started.
After launch, your team can publish without us the next morning. We stay on call for a month in case anything breaks.
Booking for March.
Write to us
Two project slots are open for spring 2027. Tell us what you are making, and Noor will reply within one working day with dates and a first estimate.
Kade is a brand and web studio in Rotterdam. Most of our clients are fashion labels in Europe, and a few are in Seoul.
Booking for March
Brand and web studio
Rotterdam, since 2016


