All work
Blanc Studio
Knitwear lookbook, Copenhagen
Twelve looks shot against one cobalt wall, so the texture of the knit did the talking.
Category
Campaign
Year
2026
Services
Lookbook, photography, email design
Result
Opened by 64% of the mailing list
The brief
Blanc Studio knits everything in one undyed wool. Their old lookbook was a PDF nobody opened, and the founder, Anne Holm, wanted something customers would keep on the table.
What we did
We made a 48-page printed book shot against one blue wall, then cut the same pictures into an email series. The email went out the week the book shipped, which is where the open rate came from.
Customers ask for the book at the till now.
Anne Holm, owner
Credits
Noor Verbeek, creative direction. Joris Lammers, strategy.
Photography and design by Kade, Rotterdam
Booking for March.
Write to us
Two project slots are open for spring 2027. Tell us what you are making, and Noor will reply within one working day with dates and a first estimate.
Kade is a brand and web studio in Rotterdam. Most of our clients are fashion labels in Europe, and a few are in Seoul.
Booking for March
Brand and web studio
Rotterdam, since 2016
