All work
Verre No. 4
Fragrance launch, Milan
A cobalt box with a lime interior that makes opening it the best part.
Category
Packaging
Year
2025
Services
Packaging, identity, launch site
Result
First batch of 3,000 sold in 11 days
The brief
Luca Ferri had a finished scent in a twisted glass bottle, and no box. The launch was booked for a Milan pop-up, where the box would be opened in a shop full of people.
What we did
We designed a two-part box in cobalt board with a lime insert that holds the bottle upright when the lid comes off. The same two colours carried the pop-up.
People film themselves opening the box. We did not plan for that.
Luca Ferri, director
Credits
Ines Duarte, design lead. Sem Okafor, launch site.
Photography and design by Kade, Rotterdam
Booking for March.
Write to us
Two project slots are open for spring 2027. Tell us what you are making, and Noor will reply within one working day with dates and a first estimate.
Kade is a brand and web studio in Rotterdam. Most of our clients are fashion labels in Europe, and a few are in Seoul.
Booking for March
Brand and web studio
Rotterdam, since 2016
