All work
Studio Pelle
Leather goods identity and shop, Florence
A tannery's first own-label bag, and an orange you can spot in a crowded shop window.
Category
Web
Year
2024
Services
Identity, online shop, packaging
Result
Stocked by 14 boutiques in year one
The brief
A Florentine tannery had made bags for other brands for forty years. Their first bag under their own name needed a mark and a colour that buyers would remember from across a trade fair hall.
What we did
We kept the tannery's own name and drew a mark that is stamped straight into the leather. Then we built the shop in Framer, with product pages the team updates themselves.
We now sell more online on a Tuesday than we used to sell at a whole fair.
Giulia Conti, director
Credits
Ines Duarte, identity. Sem Okafor, shop build.
Photography and design by Kade, Rotterdam
Booking for March.
Write to us
Two project slots are open for spring 2027. Tell us what you are making, and Noor will reply within one working day with dates and a first estimate.
Kade is a brand and web studio in Rotterdam. Most of our clients are fashion labels in Europe, and a few are in Seoul.
Booking for March
Brand and web studio
Rotterdam, since 2016
