All work
Ferro
Eyewear campaign, Antwerp
Chrome frames against a green nobody else in the category would touch.
Category
Campaign
Year
2025
Services
Campaign, posters, website
Result
Store visits up 40% in launch week
The brief
Ferro sells sunglasses from one shop in Antwerp and wanted more people walking through its door.
What we did
Every poster carried one portrait on a green wall and the shop address set large. We pasted 120 of them within a kilometre of the shop and pointed the site's only button at directions.
The week the posters went up, we ran out of the green frames.
Jonas Peeters, owner
Credits
Noor Verbeek, creative direction. Joris Lammers, strategy. Sem Okafor, website.
Photography and design by Kade, Rotterdam
Booking for March.
Write to us
Two project slots are open for spring 2027. Tell us what you are making, and Noor will reply within one working day with dates and a first estimate.
Kade is a brand and web studio in Rotterdam. Most of our clients are fashion labels in Europe, and a few are in Seoul.
Booking for March
Brand and web studio
Rotterdam, since 2016
