All work

Nachtvlinder

Record label identity, Rotterdam

A sleeve system built from four shapes, so every release looks like family.

Category

Identity

Year

2024

Services

Identity, sleeve system, merchandise

Result

Six releases on one system

Record sleeves with blue and black shapes on a pink background, Nachtvlinder

The brief

A small Rotterdam label for techno and ambient records, with no budget for a designer per release and a founder who hates sleeves that look random on a shelf.

Business cards, tags and wrapping paper printed with red and blue geometric marks on lime
Record crate of Nachtvlinder sleeves with red and blue shapes

What we did

We drew four shapes and a set of rules for combining them, then handed the label a template. They have put out six records on it without calling us, which was the point.

Nachtvlinder sleeve leaning on a mixer in a dark club

Six records later, I still have not opened a design program.

Mees de Bruin, founder

Credits

Ines Duarte, identity and sleeve system.

Photography and design by Kade, Rotterdam

Booking for March.

Two project slots are open for spring 2027. Tell us what you are making, and Noor will reply within one working day with dates and a first estimate.

Kade is a brand and web studio in Rotterdam. Most of our clients are fashion labels in Europe, and a few are in Seoul.

Booking for March

Brand and web studio

Rotterdam, since 2016

Kade

© 2026 Kade Studio

Studio hours: Monday to Thursday, 9 to 6

Portrait of Noor Verbeek, founder of Kade

Talk to Noor

Replies within a day

Create a free website with Framer, the website builder loved by startups, designers and agencies.